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Boity Launches Her New Business Venture

Boity Launches Her New Business Venture. Boity is going for the gold as she launches a new business. The “Wuz Dat” star has demonstrated that she can do it all, rising in the media, music, reality TV, and business.

Boity Launches Her New Business Venture

Taking to Instagram the Wuz Dat hitmaker has announced another business venture to her name with Frontrow Hair Extensions company. The rapper shared a video clip on her IG as she unveiled the name of her new business.

“I have never been prouder to launch my @beyou_byboity HAIR RANGE The BE YOU range is built around 3 core pillars:

  • BE YOU – Products that celebrate whoever you want to be.
  •  QUALITY – You deserve quality. Invest in yourself. Invest in quality hair.
  • TRUST – Reliable delivery, In collaboration with South Africa’s most trusted hair brand @frontrowhair.” Boity wrote.

A few weeks ago, Boity gave a hint about launching a new business as she emphasized women empowerment and the promotion of unique individuality. The rapper has proved that she is a woman of her words as she delivered her promise.

“I’m constantly working to create BRANDS that celebrate the multifaceted woman who is in charge of her destiny. Hence… It’s no surprise that this NEXT BRAND I’ll be launching is built on the notion of celebrating and owning our individuality as women… and highlighting the power in Being Whoever You Want To Be!” Boity Wrote.

Boity operates two businesses: a beverage brand, a perfume brand, a hair care brand, and now a hair brand. Not only will she be focusing on her businesses, but Boity has also made it clear that she will be dropping new music soon. The rapper acknowledged that she heard the cries from her SA hip-hop fans and she is ready to deliver.

“I’ve been gigging … not as much as I should be, but I think I’ve taken a step back because I’ve really want to work on a project and I’m ready to present new work, new material to my followers because they are like ‘we want more music’. And I know and I’m just like ‘oh God when I get there I will’ and I think that’s when I will start taking more gigs again properly and start reflourishing my music career.” Boity said.


Content contributor at AFAL [African Alert]. Sarah is a passionate copywriter who stalks celebrities all day.

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